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Analysis of market environment data for home computer furniture from January to June 2025
I. Market size and growth trend
Overall market size
In the first half of 2025, the market size of home computer furniture (including computer tables, computer chairs, computer cabinets, etc.) in China is expected to reach 80-90 billion yuan, an increase of about 8%-10% year-on-year. Among them, computer tables and computer chairs occupy a dominant position, accounting for more than 70% in total
.
Computer tables: The market size is about 45-50 billion yuan, and the demand for electric lifting tables has increased significantly, accounting for 25% (about 11-12.5 billion yuan)
.
Computer chairs: The market size is about 30-35 billion yuan, and ergonomic chairs account for 30% (about 9-10.5 billion yuan) due to health needs
.
Growth drivers
Normalization of remote work: The proportion of remote work after the epidemic remains above 30%, and the demand for home office scenes continues to be released
.
Consumption upgrade: Consumers' demand for health, intelligence and personalization has increased, and the market share of high-end products (such as smart adjustable tables and chairs) has increased to 20%
.
Policy support: Government subsidies (such as old-for-new, green consumption incentives) promote market expansion, and the subsidy coverage will be expanded to tablets and supporting furniture in the first half of 2025
.
2. Market segment performance
Product structure
Smart furniture penetration rate increased: Smart computer tables and chairs that support AI adjustment and environmental monitoring (such as temperature and humidity sensing) accounted for 15%, an increase of 5 percentage points year-on-year
.
Application of environmentally friendly materials: The use rate of environmentally friendly materials such as bamboo and recycled plastics has increased to 30%, and the proportion of certified products that meet the "Volatile Organic Compound Emission Standards for the Furniture Industry" exceeds 40%
.
Regional distribution
East China (Shanghai, Jiangsu, etc.) accounts for the highest proportion, reaching 40%, benefiting from the high urbanization rate and the concentration of corporate headquarters; South China (Guangdong, Fujian) accounts for 25%, mainly export-oriented enterprises and young consumer groups
.
III. Competitive landscape
Leading enterprises dominate
Domestic brands: Gu Jiajia Home Furnishing, IKEA, and Henglin Co., Ltd. occupy the top three, with a total market share of about 45%, among which IKEA attracts young users through Nordic design style
.
International brands: Steelcase and Herman Miller seize the business office market segment through high-end positioning, with a price premium of 30%-50%
.
Emerging brand strategy
Customized service: Small and medium-sized brands meet personalized needs through flexible production, such as foldable computer tables, modular storage cabinets, etc., with a growth rate of 20%
.
Online channel expansion: The sales share of e-commerce platforms (Tmall, JD.com) increased to 45%, and live streaming became a new growth point
.
4. Changes in consumer behavior and demand
Demand characteristics
Health orientation: 70% of consumers prefer ergonomically designed products, such as height-adjustable office chairs and anti-blue light computer desks
.
Intelligent integration: 45% of users prefer furniture that supports voice control and wireless charging functions, and the demand for linkage with smart home ecosystems (such as Xiaomi and Huawei) is significant
.
Purchase decision factors
Price sensitivity: Low-end products (unit price below 500 yuan) account for 55%, and promotional activities (such as the 618 promotion) have a significant role in driving sales
.
Brand trust: The repurchase rate of leading brands reached 60%, and after-sales service (such as the warranty period extended to 5 years) became the key to competition
.
5. Policy and supply chain impact
Policy environment
Environmental protection regulations: The "Air Pollutant Emission Standards for Furniture Manufacturing Industry" will be implemented from July 2025, forcing companies to upgrade their production processes, and the cost of environmental protection technology transformation will increase by about 10%-15%
.
Export tax rebate adjustment: The export tax rebate rate for office furniture remains at 13%, but the Sino-US trade friction has caused some companies to turn to the Southeast Asian market
.
Supply chain challenges
Raw material fluctuations: Wood prices rose 8% year-on-year, and steel price fluctuations led to a 5%-8% increase in metal frame costs
.
Logistics costs: Rising fuel prices pushed up transportation costs, and freight rates from East China to South China increased by 12%
.
6. Risks and opportunities
Risk warnings
Intensified market competition: Small and medium-sized brands squeeze profit margins through low-price strategies, and the industry's average gross profit margin has dropped to 25%-30%
.
Technology iteration risk: AI furniture technology is updated quickly, and corporate R&D investment must account for more than 5% of revenue to maintain competitiveness
.
Development opportunities
Silver economy: The elderly furniture market has grown by 18%, and there is great demand potential for aging-friendly designs (such as anti-slip handrails and lifting functions)
.
Overseas market expansion: RCEP regional export orders increased by 15%, and emerging markets in Southeast Asia and the Middle East became new growth poles
.
Summary
In the first half of 2025, the home computer furniture market showed three major trends: intelligence, health, and environmental protection. Policy support and technological innovation have injected growth momentum into the industry, but we need to be vigilant about raw material cost pressures and fierce market competition. Companies need to focus on segmented scenarios (such as home office and elderly needs) and strengthen technical barriers and supply chain resilience to meet challenges.
