Current status of the headphone industry in 2025
📊 1. Market structure: local brands rise, Xiaomi tops Chinahttps://aisivo.com/product/p47-foldable-wireless-bluetooth-stereo-fm-over-ear-headphones/
Xiaomi leads the Chinese market
Share and growth rate: In Q1 2025, Xiaomi ranked first in China's wireless headsets with a market share of 22%, a year-on-year growth rate of 44%. The main products include Xiaomi Buds 5 Pro (supporting 52dB adaptive noise reduction) and Redmi Buds 6 (coaxial dual units, 49dB noise reduction, 42 hours of battery life), and the cost-effective strategy successfully seized the mid-to-high-end market.
Ecological synergy effect: The hot sales of Xiaomi mobile phone 15 series and the "breaking circle" of SU7 new energy vehicles have driven the sales of headphones, and the expansion of offline stores to 16,000 (expected to reach 20,000 by the end of the year) further strengthened the channel advantage.
Huawei and Apple ranked second and third respectively
Huawei: ranked second with a share of 15%, a year-on-year increase of 20%. The Hongmeng system optimizes the multi-device collaborative experience, and new products such as FreeBuds 6 and FreeArc consolidate the high-end market through low latency and sound quality upgrades.
Apple: Although shipments increased by 25%, its share fell to 12% (third place). AirPods series was hit by the price of local brands, and its dominance in the mid-to-low-end market weakened.
OPPO became a dark horse, and vivo fell out of the top five.
OPPO entered the list with a strong growth rate of 76% (share 6%), and Enco Free3 became a hot model in sports scenes with its bamboo fiber diaphragm, 49dB noise reduction and IP55 waterproof. Vivo withdrew from the TOP5 camp.
⚙️ 2. Technology trends: AI empowerment, material innovation and scene segmentation
AI functions become core competitiveness
Office scenes: Future smart iFLYBUDS Air2 and Pro3 series topped the 618 "AI Bluetooth headset" list, supporting real-time multi-language translation, conference summary generation and voice cloning technology, and GMV increased by 43% year-on-year.
Health and interaction: Huawei FreeBuds Pro 4 is equipped with HarmonyOS NEXT, adding head posture control (nodding to answer calls) and 21 language translations; Apple iOS 26 introduces the "studio-level recording" function for AirPods Pro 3.
Breakthroughs in acoustic materials and noise reduction technology
Popularization of diamond-like diaphragms: Ulthe Ux (priced at 699 yuan) and Sony WH-1000XM5 use diamond-like crystal-coated diaphragms, which are 3 times harder than traditional titanium-coated diaphragms and extend the high frequency to 40kHz.
Adaptive noise reduction upgrade: Bose QuietComfort Ultra II adds 11 levels of ambient sound adjustment and optimizes wind noise resistance; Edifier W860NB Pro focuses on the student market with 42dB hybrid noise reduction.
Open-ear headphones and battery life innovation
Soundcore AeroClip, Audio-Technica ATH-AC5TW and other open-ear headphones are favored by sports users because of their comfortable wearing and anti-leakage technology.
The battery life generally exceeds 40 hours. For example, the Ux noise reduction can last for 40 hours when fully turned on, and can be used for 2 hours in 5 minutes of fast charging.
🎧 Third, product innovation: high-end and differentiation in parallel Flagship product technology decentralization Ux is equipped with ADI dual-feed noise reduction solution (originally used for 10,000 yuan flagship) at a price of 1,000 yuan, supports aptX Lossless lossless transmission, and challenges Sony and BOSE high-end models.
OPPO Enco Free3 uses bamboo fiber diaphragm, taking into account environmental protection and sound quality purity.
New products in subdivided scenarios burst Sleeping headphones : Soundcore Sleep A30 supports ANC noise reduction, side sleeping design + inflatable ear wings, solving the pain points of nighttime wearing.
Translation headphones : Newman LY50 integrates AI translation function to meet cross-border business needs.
📈 Fourth, capital and industry chain dynamics The sector is active On June 25, the wireless headphone sector rose 1.33%, led by Zijian Electronics. Net inflow of retail funds was 346 million yuan, reflecting market confidence.
Global replacement cycle drives growth
More than 600 million pairs of TWS headphones sold in 2021-2022 will enter the 2-3 year battery life replacement period, driving the concentrated release of demand in 2025. Combined with the expansion of emerging markets (India and Southeast Asia grew by more than 35%), global TWS shipments reached 78 million units in Q1, an increase of 18% year-on-year.
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