Men’s razor industry trendsetter

In 2025, the men's razor industry is undergoing a dual transformation of technology and aesthetics, and consumer demand has shifted from basic functions to personalization, scenario-based and health-oriented. Combining the latest product dynamics and market trends, the following are the current five core trends:

⚙️ ​​1. Technological innovation: AI empowers the "clean and protect all-in-one" shaving experience​​
​​Breakthrough in non-invasive shaving technology​​
Philips' new generation of "rotary shaver" adopts "rotary lift technology" and achieves a deep shaving of 0.08 mm under the skin through a double-layer blade design with a moving blade to gather the beard + a static blade to cut horizontally. The blade net is thinned by 10% to reduce friction, and a shave can maintain a clean and refreshing state for 24 hours. At the same time, it is equipped with an ultraviolet sterilization cleaning chamber to achieve "clean and protect all-in-one".

​​Representative product​​: Philips Rotary 9 Series Pro (1799 yuan), equipped with SkinIQ Pro five-fold customization mode, automatically adjusts the strength according to the face shape, and the OLED screen prompts the shaving status in real time.
​​AI dynamic sensing becomes standard​​
High-end models generally integrate AI chips to monitor beard density and skin condition in real time:
The L5 chip of Panasonic Hammer 3.0 (LM36) scans 216 times per second, dynamically adjusts the motor speed, and reduces the redness of sensitive skin;
Braun 9 Series Pro uses 41 bionic dragonfly wing blades, combined with 2.1 million times/minute cross-cutting technology, to intelligently handle beards in different directions.
🎨 ​​2. Design aesthetics: from tools to "beauty art"​​
​​German Seiko × SLR aesthetics​​
Metz, a German brand under Skyworth, launched a red circle SLR razor, inspired by Leica cameras, with a metal matte body, a red circle lens logo and a precision knob, and obtained 3 appearance patents. The conversion rate of Xiaohongshu's popular notes reached 15%, and the repurchase rate of 1,000 yuan models was 35%, becoming a "social currency" for men with high aesthetics.
​​Material and color upgrades​​
​​Light luxury texture​​: Panasonic Hammer 3.0 titanium frosted shell is anti-fingerprint, with mist blue/titanium two-color; the colored MINI 2.0 full alloy electroplated body has a 41% increase in wear resistance, and the liquid metal luster is suitable for business scenes;
​​Miniaturized design​​: The colored MINI 2.0 is only 62mm long and weighs 0.15kg, which can be stuffed into the inner pocket of a suit to meet the needs of travel and portability.
✈️ ​​Third, scene segmentation: portable and outdoor performance explosion​​
​​Travel and portability become a rigid demand​​
According to data from Aowei Cloud Network, the online retail sales of portable shavers will account for 25.3% in 2024, leading the industry in year-on-year growth;
​​Technical highlights​​: Type-C fast charging is popular (such as Panasonic LM36 charging for 1 hour and 65 days of battery life), magnetic blade quick cleaning (colored MINI 2.0 supports 20-second disassembly).
​​Extreme environment reliability​​
The Weiye MAX shaver designed for outdoor sports people is equipped with a 13,000-rpm pure copper motor, with no power attenuation in a minus 20°C environment, compatible with 36 face shapes and 24 beard hardnesses, and only 0.04% stubble residue rate.
🌿 ​​Fourth, health care: sensitive skin friendly and antibacterial protection​​
​​Popularization of antibacterial materials​​
The sterilization rate of the Philips Rotary Guard 9 Series Pro cleaning chamber is 99.9%; the Panasonic Hammer 3.0 blade head is covered with Ag+ silver ion coating, which has passed SGS certification to inhibit bacterial growth;
The Braun 9 Series Pro diamond-like carbon coating reduces skin friction and reduces the risk of allergies.
​​Comfort technology iteration​​
​​Physical buffering​​: Panasonic SKINCARE double roller design reduces friction by 35%, and dry shaving is not irritating;
​​Floating structure​​: The 4-ring floating blade head of the colored MINI 2.0 automatically tracks the facial contour and fits the chin depression.
📈 ​​V. Consumption trends: high-end and gift-giving scenarios expansion​​
​​The thousand-yuan market continues to grow​​
iResearch predicts that the average annual growth rate of high-end shavers above 500 yuan will be 15% from 2025 to 2028;
​​Technology decentralization​​: Philips will decentralize the rotary protection technology to the pebble series (100 yuan price range) to achieve universal high-end functions.
​​Gift economy drives design​​
Metz red circle SLR shaver gift box and Panasonic titanium gift box (414 yuan after 618 subsidies) have become the first choice for Father's Day/business gifts, with equal emphasis on unboxing ritual and practical value;
Philips signed Jay Chou as the spokesperson to strengthen the emotional resonance of "shaving = self-enjoyment", and added a four-sense interactive area to the offline experience hall to improve consumer stickiness.
💎 ​​Summary: Future competition core and risk warnings​​
​​Opportunities​​: sinking market (fourth and fifth tier cities have surpassed the growth rate), AI health monitoring (such as non-invasive blood sugar trend analysis), sustainable materials (bamboo fiber/recycled aluminum application); ​​Risk warning​​: homogeneous competition (200+ brands fighting), privacy and security (EU plans to introduce new regulations on wearable devices), technology cost (non-invasive monitoring models> 2,500 yuan).
Today's razors have long jumped out of the framework of "shaving tools" - it is a style label for Generation Z, a portable device for business people, and an integration of technology accessibility and health care. ​​The future of trendy men's grooming is being written by the technological revolution of "cleaning and protection in one" and the design philosophy of "SLR aesthetics" ✨.